Strategic consulting

Aim of the service

Based on the studies carried out, urban planning, and architectural norms, UTG specialists carry out the zoning of the territory, determine the building footprints, design the optimal volumes of buildings for their functional purpose, develop the most efficient planning solutions for each component.

Based on thorough planning decisions and marketing forecasts, the Strategic Consulting Department builds an economic business model in the chosen area. This way the company understands the efficiency of the business on the site and determines the best variant of the project development.

Description of the service1

As the largest national real estate consultant, UTG offers its clients a proven professional competence and expertise aimed at improving the efficiency and profitability of existing and prospective assets. UTG’s strategic consulting experience includes a telling portfolio of over 1,300 consulting projects (over 38 million sqm).

More than 60% of projects in the retail real estate field in Ukraine were created by UTG professionals, including all new generation super-regional shopping and entertainment centers (Respublika, Lavina Mall, Blockbuster Mall, Ocean Mall, etc.).

Besides Ukraine, UTG consulting services extend to Russia, Belarus, Georgia, and Moldova. Currently, UTG actively consults local developers in the development of projects in mature markets of Eastern Europe and Canada.

1300 Developed concepts

850 Customers

130 Open shopping centers

38 000 000 sq.m. Completed works

4 700 000 sq.m. Leased GLA

Unique advantages

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    Consultation of the most significant projects on the market and tenant recruitment for them.
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    All projects of the company, without any exception, are successful. We can do the impossible things, and even show the highest performance in the market.
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    The company has vast experience and the largest number of completed projects on the market. All models that the company develops are the most fail-safe, real, and precise.
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    The company is the only one on the market to provide property management service, while successfully managing several shopping centers. Such experience gives a unique knowledge and perception of the real estate market.
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    The company has a staff of professional certified architects who develop modern projects for retail, residential, and hotel real estate.

Service includes

  • Stage 1
  • Stage 2
  • Stage 3
  • Marketing research

    1.1. Analysis of macroeconomic indicators of a city/region (population, economy, investments, retail market, labor market, etc.)

    1.2. Site location analysis

    • Environment, local area status
    • Car and pedestrian accessibility
    • Direct transport accessibility
    • Visual accessibility
    • Traffic flow on the site
    • Outlooks for changing the infrastructure of the local area/city

    1.3. Analysis of the retail/office/residential/hotel real estate market

    • Market condition: supply, demand
    • Rent and cost rates
    • Vacancy
    • Trends and forecasts

    1.4. Analysis of the competition level

    • Existing competition
    • Future competition

    1.5. Definition of shopping areas (for a shopping facility)

    1.6. Analysis of customer behavior of the target audience

    • Socio-demographic characteristics
    • Income/expenses
    • Buying behavior
    • Demand conditions

    1.7. Analysis of the interest of potential tenants/purchasers in the facility on the site

    1.8. Conclusions on marketing research: marketing restrictions and opportunities, recommendations on format, anchor operators, balancing of areas, rental rates/sales prices.

  • Architectural concept

    The architectural concept includes the following activities:

    2.1. Study of the received source documentation

    • Regulatory documentation
    • Land use documentation
    • Project research documentation
    • Graphic documentation
    • Technical documentation

    2.2. Analysis of the full package of secondary and primary data and the conclusion formation

    • Determination of existing legal and city planning restrictions
    • Choosing the most efficient building footprint

    2.3. Development of detailed planning solutions.

    • Overall plan scheme
    • Organization of parking
    • Floor plans development: determining the most effective location of entrance groups, vertical and horizontal bracing
    • Functional zoning and scoring of useful areas
    • Vertical section
    • Determination of technical and economic indicators of the project
    • Recommendations for the project stages and their execution schedule

    2.4. Development of visualization options of the designed facility

    • Facade design
    • Visualization of the designed facility
    • Visualization of interior space

    2.5. Development of technical and economic indicators on the facility

  • Economic feasibility

    Development of a financial model of Discounted cash flows (DCF)

    3.1. Determination of the revenue side of the project:

    • Determination of rental rates and sale prices
    • Other possible sources of profit

    3.2. Preliminary analysis of the expense side of the project:

    3.2.1. Pre-construction costs

    3.2.2. Construction and design costs:

    • Concept development and consultation costs
    • Development of construction and executive documentation
    • External networks (connection)
    • Structural works
    • Urban land improvement
    • Customer Service
    • Agreements and equity participation
    • Overhead and unforeseen costs

    3.2.3. Costs during the construction period

    3.2.4. Operating expenses after opening

    3.3. Sources of funding: the ratio of internal and borrowed funds, the cost of credit resources

    3.4. Analysis of capital investment project

    • Cash flow forecast
    • Net operating profit
    • Assessment of investment performance (Net present value (NPV), Internal rate of return (IRR), Payback period (PBP), business value)

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finished projects

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