Scope of work:

• Step 1
• Step 2
• Step 3

• 1. Identification of drawbacks related to the market, architectural and marketing issues:

  Evaluation of land plot`s location and characteristics:

  • Size and configuration, visual accessibility of the plot;

  • Availability of architectural constraints;

  • Analysis of the object`s location in relation to transport hubs, industrial areas, large-scale retail concerns, entertainment, business centers and residential development;

  • Surroundings development pattern;

  • Traffic flows analysis

  Assessment of complex` occupancy:

  • Target audience inquiry – consumer preferences` analysis of mall`s visitors and residents within catchment zone;

  • Identification of retail area of a shopping mall

  • Customer behavior analysis and modifications in their characteristics

  • Competitors analysis, perception of competitors by shopping mall`s consumers

  • Analysis of shopping mall`s awareness, its rating and consumers` attitude assessment

  • Perception of shopping mall`s strong and weak points by its visitors

  • Effectiveness assessment of advertising campaigns, identification of the most efficient communicative channels

  • • Inquiry of tenants, both present and not represented in an object;

    • Marketing concept audit: appointment of areas, size of spaces, positioning and other marketing constituents;

    • Characteristics of retail, office and residential property, decision upon its format

    • Advice on types of tenants, appropriate areas and recommendations on lease and sales policy.

• 2. Recommendations on optimization of an object`s concept, proposals relating to project modifications:

  • Audit and optimization of architectural and planning concept: general lay-out, floor plan, parking

  • Feasibility of implementation of this or that function into an object;

  • Functional zoning: analysis and resume of zones` division (retail, entertainment, office);

  • Recommendations on phases and priorities in the development of project`s reconception

• 3. Financial analysis of project`s reconception

  • Forecast of expenditure side

  • Forecast of revenue side

  • Forecast of cash flows

  • Assessment of investment attractiveness of project`s reconception (net present value NPV, internal rate of return IRR, pay-back period PBP, business value).