Boost in income and investment business value by means of increased attendance level of a shopping mall, retail turnover, decreased vacancy, growing number of leasable areas, as a result, maintenance of competitive object`s operation in a medium- and long-term perspective.

Scope of work:

  • Step 1
  • Step 2
  • Step 3
  • 1. Identification of drawbacks related to the market, architectural and marketing issues:

    Evaluation of land plot`s location and characteristics:

    • Size and configuration, visual accessibility of the plot;

    • Availability of architectural constraints;

    • Analysis of the object`s location in relation to transport hubs, industrial areas, large-scale retail concerns, entertainment, business centers and residential development;

    • Surroundings development pattern;

    • Traffic flows analysis

    Assessment of complex` occupancy:

    • Target audience inquiry – consumer preferences` analysis of mall`s visitors and residents within catchment zone;

    • Identification of retail area of a shopping mall

    • Customer behavior analysis and modifications in their characteristics

    • Competitors analysis, perception of competitors by shopping mall`s consumers

    • Analysis of shopping mall`s awareness, its rating and consumers` attitude assessment

    • Perception of shopping mall`s strong and weak points by its visitors

    • Effectiveness assessment of advertising campaigns, identification of the most efficient communicative channels

      • Inquiry of tenants, both present and not represented in an object;

      • Marketing concept audit: appointment of areas, size of spaces, positioning and other marketing constituents;

      • Characteristics of retail, office and residential property, decision upon its format

      • Advice on types of tenants, appropriate areas and recommendations on lease and sales policy.

  • 2. Recommendations on optimization of an object`s concept, proposals relating to project modifications:

    • Audit and optimization of architectural and planning concept: general lay-out, floor plan, parking

    • Feasibility of implementation of this or that function into an object;

    • Functional zoning: analysis and resume of zones` division (retail, entertainment, office);

    • Recommendations on phases and priorities in the development of project`s reconception

  • 3. Financial analysis of project`s reconception

    • Forecast of expenditure side

    • Forecast of revenue side

    • Forecast of cash flows

    • Assessment of investment attractiveness of project`s reconception (net present value NPV, internal rate of return IRR, pay-back period PBP, business value).