RESEARCH ON ORDER
Having gained a profound experience in marketing researches, UTG Company offers its clients the following services in almost all business spheres:
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market modeling (segmentation and classification);
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identification of strategic capabilities` spheres for new or already existing products, services, trademarks;
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trademark/company image research;
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evaluation of price perception;
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product, name, package, advertising testing;
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research into consumers` satisfaction level.
UTG experts make use of all the facilities necessary for research work. We make:
- Quantitative researches
- Qualitative researches
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1. Quantitative researches (aimed at the attraction of huge numbers of respondents– information media)
Quantitative research methods include:
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PERSONAL INTERVIEW – at respondent`s place, at work: B2B and expert interview, on the street/on the way out of a retail object, by phone and others.
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BOX-CHECKING INTERVIEW – box-checking at home, in office, via mail/e-mail/fax.
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DIRECT MEASURE – «Mystery consumer» — efficient evaluation of services rendered, retail audit, store check.
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DESK RESEARCH – secondary data review (working with statistical data, mass media, Internet and others).
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2. Qualitative researches (aimed at response for the questions of other qualitative level – how? why? etc.).
Qualitative research methods include:
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FOCUS GROUP DISCUSSION
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DEPTH INTERVIEW
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OBSERVATION
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