RESEARCH ON ORDER

Having gained a profound experience in marketing researches, UTG Company offers its clients the following services in almost all business spheres:

  • market modeling (segmentation and classification);

  • identification of strategic capabilities` spheres for new or already existing products, services, trademarks;

  • trademark/company image research;

  • evaluation of price perception;

  • product, name, package, advertising testing;

  • research into consumers` satisfaction level.

UTG experts make use of all the facilities necessary for research work. We make:

  • Quantitative researches
  • Qualitative researches
  • 1. Quantitative researches (aimed at the attraction of huge numbers of respondents– information media)

    Quantitative research methods include:

    • PERSONAL INTERVIEW – at respondent`s place, at work: B2B and expert interview, on the street/on the way out of a retail object, by phone and others.

    • BOX-CHECKING INTERVIEW – box-checking at home, in office, via mail/e-mail/fax.

    • DIRECT MEASURE – «Mystery consumer» — efficient evaluation of services rendered, retail audit, store check.

    • DESK RESEARCH – secondary data review (working with statistical data, mass media, Internet and others).

  • 2. Qualitative researches (aimed at response for the questions of other qualitative level – how? why? etc.).

    Qualitative research methods include:

    • FOCUS GROUP DISCUSSION

    • DEPTH INTERVIEW

    • OBSERVATION