UTG carried out the reconceptualization of Sofia Mall SEC
Reconceptualization of shopping centers is always relevant, and especially its role increases in times of crisis. For more than 20 years, UTG has been a leader in the commercial real estate market of Ukraine, having completed more than 1,300 consulting projects, the lion’s share of which are shopping center concepts. This work does not stop even now. So far, the company’s experts have completed the reconceptualization of Sofia Mall in Kyiv with a total area of 13,000 square meters. The facility was opened in 2021 in one of the densely populated areas of the capital – Sofiyivska Borshchagivka, and at the time of launch it was a specialized furniture shopping center. As a result of a multi-faceted analysis, taking into account the location and flows of potential visitors, a decision was made to change the format of the object. At the same time, the UTG company acted as both a concept developer and an exclusive project broker.
As a result of the reconceptualization, the two-level Sofia Mall is located on 24/83, Heroiv Nebesnoi Sotni Avenue is being transformed from a furniture store into a shopping and entertainment center with a rental area of 11,000 square meters. The anchor tenants of the renovated shopping center will be the “Silpo” supermarket with an area of 3,000 square meters, a children’s entertainment center of 1,000 square meters, as well as a popular restaurant. According to the calculations of UTG analysts, the change in the concept of the object will lead to a significant increase in the flow of visitors from the adjacent 7 new multi-story residential complexes where more than 73,664 people live, and taking into account the blocks under construction, 28,420 residents can be added in the coming years. In addition, thanks to the good location, there is a convenient transport interchange near the SEC, which allows you to quickly reach Sofia Mall both by your own car and by public transport. For example, right next to the shopping center there is a stop for five public transport routes, and the journey time from the Zhytomyrska metro station takes about 13 minutes.
Undoubtedly, the reconceptualization of Sofia Mall will give a “new life” to the object, increase its competitiveness and attractiveness in the eyes of both visitors and tenants. There will also be an increase in the time spent in the mall. Thus, changing the format of the mall will help to improve traffic, increase the turnover of tenants and minimize the vacancy of the facility.