The manufacturer of underwear, swimwear, beach and home clothing that loved Ukrainians – Anabel Arto will please the connoisseurs with a new store of their child brand – Obrana in the Sofia Mall SEC. A boutique of about 45 sq.m will open its doors in front of the real connoisseurs of comfort and beauty on the ground floor of the shopping center. The trademark agreement is signed by the exclusive broker Sofia Mall – UTG.

The target audience of the new store is women who value elegance, sophistication and quality, preferring high levels of service and comfortable conditions when choosing a product. Anabel Arto’s new boutique will please and surprise the beautiful half of humanity with a perfect product and a wide range for the whole family. Visitors will be able to find not only exquisite underwear, but also swimwear, tights and home clothes. Because Anabel Arto is a trademark that dedicated herself to exaltation of a woman, creating not only underwear, but also helping to show her natural sensuality and elegance.

TM Anabel Arto is a Ukrainian trademark that corresponds to the current trends of the beauty industry, created under the slight influence of exquisite world fashion with preservation of national identity and uniqueness. The history of the company begins back in 1998, and in 2008 the Anabel Arto trademark was already registered and the first collection of linen was published. In this case, two words in the name of the brand are not accidental: it is the merger of the initial letters of the names of the founders of the brand, they symbolize the unity of the female and male beginning. And in writing letters “A” you can see the contours of the Eiffel Tower.

In 2009, the company launches its own retail business to open the first boutique. The first collection of swimwear is available. Then, in 2010, the brand enters the international market and participates in exhibitions in France, Germany, Italy, conquering the hearts of the best fashion industry designers. And in 2021, Obrana’s subsidiary brand was released. In the new authentic brand, they were able to embody all the desires and whims of Ukrainian women. So now the company is actively opened by Obrana boutiques in the best SECs of Ukraine. Currently, the retail network has more than 100 own and franchising boutiques throughout Ukraine. Also work successfully 5 Anabel Arto boutiques in Poland (Warsaw) and 4 boutiques in Bulgaria (Sofia and Plovdiv).