Very soon, a store for the Ukrainian brand VECHOROVA will open on the first floor of the new White Lines SEC. The new 114 sq. m boutique will be located on the first floor of the shopping center and will offer visitors women’s footwear and accessories made from natural materials. The lease agreement was concluded with the participation of UTG company, the exclusive broker for White Lines.

VECHOROVA is a Ukrainian brand of women’s footwear and accessories that specializes in products made from natural materials. The brand has its own production facilities and a network of showrooms, and it also actively conducts online sales.

According to VECHOROVA’s marketing department, the store at the White Lines SEC will be the brand’s fourth brick-and-mortar retail location. The opening of the boutique at the SEC is part of the brand’s development strategy. “Our immediate plans include opening new stores in Kyiv, and in the long term, we aim to expand our network throughout Ukraine so that even more women can discover our brand in person. At the same time, we are actively developing our online presence: investing in social media promotion, improving our website, and working to make VECHOROVA even more recognizable and accessible to customers across the country. We strive to build a brand that combines modern design, quality, and comfort, and we plan to continue strengthening our presence in both the offline and online spaces,” emphasizes the VECHOROVA marketing department.