The development potential of domestic brands is very high, we should expect their further expansion, said Kostyantyn Oliynyk, head of the strategic consulting department at UTG company, at a press conference at the Interfax-Ukraine agency in Kyiv on Wednesday.

“Against the backdrop of the rapid growth of loyalty to Ukrainian fashion, domestic brands have begun aggressive development, are gaining momentum and are moving from the online format to physical retail: rikky hype, Katy Soho, Cher 17, Solmar, PetHouse, Gorgany and others. This potential is very large and we can expect that they will continue their expansion,” he said.

As for new foreign brands, since the beginning of the war, most negotiations have been on hold, but some have not ruled out entering the Ukrainian market. To compare the activity of foreign and domestic brands: in 2022, stores of American brands DKNY and KitchenAid, Polish DISCOUNTERRA and Italian EA7, as well as 11 domestic brands (JT fashion club, Oselya, Eternal, Moon Lingerie, iam, Motrych, LesiPak, Taiyo, Lucasheva, “Zalizna kramnytsia” and Braided.fashion) opened in our country. In 2023, there was only one new foreign brand Half Price (Poland) and six domestic ones – Klimenchukua, Grape Design, YaVereta, Liniya, Notica and RDNT (Andre Tan), in 2024 – UGG (USA). In 2025, Polish World box, Czech Captain Candy, Italian Karl Lagerfeld Jeans and Turkish Mavi, domestic Katy Soho and rikkyhype opened, Oliynyk specified.

“After the end of the war, negotiations with Starbucks, Uniqlo, Pepco, Peek&Cloppenburg, Kiabi, Abercrombie&Fitch, Hollister, Profuomo, Daily Paper, Suitsupply, MasonGarments are expected to resume. And, given the increased loyalty to our market, there is a real chance of new brands that previously ignored the country emerging,” he said.

UTG company was founded in 2001. It has developed over 1,300 real estate concepts. Over the years, the company has leased 4.7 million sq. m of commercial space in Ukraine.

Source: https://interfax.com.ua/news/press-conference/1152598.html?utm_source=telegram