{"id":5964,"date":"2025-12-29T11:05:03","date_gmt":"2025-12-29T08:05:03","guid":{"rendered":"https:\/\/utgcompany.com\/?p=5964"},"modified":"2025-12-29T11:08:36","modified_gmt":"2025-12-29T08:08:36","slug":"zapovniuvanist-90-povernennia-brendiv-ta-oflajn-aktyvnist-trendy-na-rynku-trts-2025-roku-shcho-mozhut-tryvaty-v-nastupnomu","status":"publish","type":"post","link":"https:\/\/utgcompany.com\/en\/zapovniuvanist-90-povernennia-brendiv-ta-oflajn-aktyvnist-trendy-na-rynku-trts-2025-roku-shcho-mozhut-tryvaty-v-nastupnomu\/","title":{"rendered":"90% occupancy rate, brand returns, and offline activity: trends in the shopping mall market in 2025 that may continue in the next year"},"content":{"rendered":"

The development of retail real estate in all regions of Ukraine has slowed down significantly. New facilities are put into operation mainly when there is already a demand for them from tenants and lease agreements for most of the areas have been signed \u2014 often at the level of 90-100%. This was reported in a comment to Delo.ua<\/a> by the director of UTG company Evgenia Loktionova.<\/p>\n

According to the speaker, this situation is not a direct indication of an increase in demand for rental space but rather reflects a change in approaches in the market.\u00a0\u201cThis does not directly say that the demand for rental space is growing, but rather confirms the pragmatic position of developers (construction and installation work is not forced, \u201cexcess\u201d objects are not brought to the market), the growth of professionalism of management companies (respectful dialogue between the parties, the search for tools for flexibility in entering the project, the gradual increase in lease payments), the search for compromise options with tenants (distribution of costs for repair work, distribution of risks, rental holidays, tying most of the lease to % of the RTO), etc.,\u201d \u2013 comments Evgenia Loktionova.<\/p>\n

Buyers are coming back<\/p>\n

At the same time, the market is recording a recovery in consumer activity. Buyers are gradually returning to the mall: they buy clothes or shoes, visit cinemas, bowling, playgrounds, and catering establishments. This contributes to the growing demand for operators\u2019 services and their desire to open new stores and establishments.<\/p>\n

Ukrainian brands: from online to offline<\/p>\n

A separate important trend of the year was the active expansion of Ukrainian brands in physical retail. Against the backdrop of growing consumer loyalty, local companies are increasingly opening stores in shopping malls.\u00a0Experts call this trend the main one in the market for 2025 and predict its continuation next year.\u00a0\u201cAgainst the backdrop of the rapid growth of the loyalty of the population and guests of the country to Ukrainian fashion brands, the latter began aggressive development and went from online to physical retail. Vivid examples are rikky hype, Katy Soho, Solmar, Cher 17, PetHouse, Gorgany, and many others,\u201d \u2013 says Evgenia Loktionova.<\/p>\n

Geography of development: regions are more active than Kyiv<\/p>\n

The regional development of retail real estate does not lose its relevance. The focus of developers\u2019 attention is not focused on any particular region but rather extends to all.\u00a0\u201cThe trend of abandoning expansion into remote regions and selling products through their own online stores using delivery services remains relevant, but is not dominant,\u201d \u2013 comments the director of UTG.<\/p>\n

According to the speaker, active construction work continues in many cities of the country, while the capital demonstrates more restrained dynamics.\u00a0\u201cLviv, Uzhhorod, Dnipro, Vinnytsia, Khmelnytskyi, Ivano-Frankivsk, Mukachevo, Khust, Odesa, Izmail, Truskavets, Zhytomyr, Chernivtsi and other cities have announced projects on which construction and installation work is taking place. At UTG company, the geography of coverage and creation \/ launch of new projects \/ concepts continues to be wide. In Kyiv, on the contrary, most of the facilities that were almost ready for commissioning before the start of the war have been put on pause or the pace of the BMR on them has slowed down significantly,\u201d \u2013 explains Evgenia Loktionova.<\/p>\n

At the same time, cities with a high population \u2014 more than 500,000 inhabitants \u2014 remain the most attractive for retailers. First of all, these are Kyiv, Dnipro, Kharkiv, Odesa, Lviv and their suburbs.<\/p>\n

Security as a key factor<\/p>\n

The war has greatly changed the requirements for the planning of retail facilities. The issue of security is currently decisive. This affects not only architectural solutions, but also construction technologies and the cost of objects.\u00a0In new and modernized projects, dual-purpose premises are increasingly being laid \u2014 the use of underground parking lots, basement and basement levels as shelters, the arrangement of collective storage facilities, autonomous workspaces, and points of invincibility. The structures are also adapted to the needs of people with limited mobility.<\/p>\n

Security requests are especially high in the eastern, southern and central regions, however, in fact, they have become relevant for the whole country and have become a basic requirement for tenants.\u00a0\u201cFor some chains, this means revising traditional approaches \u2014 in particular, placing stores in basements or basements, which provide a higher level of protection for visitors and staff,\u201d \u2013 the speaker notes.<\/p>\n

Occupancy and the market today<\/p>\n

Against the backdrop of structural changes, the retail real estate market is showing stabilization. The profitability of objects is primarily influenced by geography, but by the product category of tenants.\u00a0The segments of grocery retail, fashion, entertainment, catering and electronics show different dynamics, while within the same product group, rental rates in most regions remain comparable.<\/p>\n

At the same time, the occupancy rate of shopping centers has stabilized. Almost all national and international operators that stopped working at the beginning of the full-scale war have returned to the market. Some chains have even accelerated the pace of opening new locations.\u00a0As a result, most of the existing shopping malls in the regions of Ukraine now demonstrate a high level of employment.<\/p>\n

\u201cToday, profitability depends more on the product group than on the city, and the occupancy rate of the market as a whole has stabilized: almost all operators have returned to work, some chains have activated new openings, and in most existing facilities, the occupancy rate exceeds 90%,\u201d \u2013 summarizes Evgenia Loktionova.<\/p>\n

As a reminder, according to Konstantin Oliynyk, Head of the Strategic Consulting Department of UTG, the following shopping malls were opened in Ukraine in 2025:<\/a><\/p>\n

Showroom \u201cViyar\u201d in Kyiv, st. V\u00e1clav Havel, 23 (opening March 28, 2025, area about 1,500 sq. m)<\/p>\n

Shopping center \u201cBalticSky\u201d in Kyiv, Baltiysky lane, 23 (opening on May 7, 2025, area about 10,000 sq. m)<\/p>\n

Shopping center \u201cMayak A1\u201d (Odesa, Tairovo, opening on August 29, 2025, area 9,500 sq. m)<\/p>\n

Shopping center \u201cPokrovsky\u201d (Izmail, area 5,300 sq. m)<\/p>\n

Trade Mall (Uzhhorod, area 3,000 sq. m)<\/p>\n

Retail park \u201cMukachevo\u201d (Mukachevo, 21 A. Sheptytsky Street, opening on November 15, 2025, area 9,000 sq. m)<\/p>\n

Expected to open in 2026:<\/p>\n

TOC on the residential complex \u201cBereznyaki\u201d (Kyiv, Sobornosti Avenue, 2, area 6,500 sq. m)<\/p>\n

Shopping center \u201cTaryan towers\u201d (Kyiv, 12 John Paul II Street, area 6,000 sq. m)<\/p>\n

Shopping center \u201cWhite Lines\u201d (Kyiv, 1 Vasylkivska Street, area 28,000 sq. m)<\/p>\n

Shopping center \u201cStart\u201d (Kyiv, 32 Sholudenka Street, area 5,000 sq. m)<\/p>\n

TC GREAT (Lviv, Sykhiv, area 9,000 sq. m).<\/p>\n

Source: Delo.ua<\/a><\/p>\n

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