{"id":5798,"date":"2025-10-13T09:28:28","date_gmt":"2025-10-13T06:28:28","guid":{"rendered":"https:\/\/utgcompany.com\/?p=5798"},"modified":"2025-10-13T15:39:17","modified_gmt":"2025-10-13T12:39:17","slug":"comfy-didzhytal-formatu-vidkryietsia-v-trts-white-lines","status":"publish","type":"post","link":"https:\/\/utgcompany.com\/en\/comfy-didzhytal-formatu-vidkryietsia-v-trts-white-lines\/","title":{"rendered":"COMFY digital format store to open in White Lines SEC"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>A new COMFY home appliances and electronics store with an area of almost 1,000 sq.\u00a0m will open its doors on the first floor of the White Lines SEC. Its distinctive feature will be its digital format, namely, it will offer a wide range of products and many demo and brand zones of top brands: Apple, Samsung, Sony, LG, Hisense, BOSCH, Gorenje, DeLonghi, and Tefal, as well as demo zones for various categories of home gadgets and accessories. The lease agreement was signed with UTG company, the developer of the concept and exclusive broker of the White Lines SEC.<\/p>\n<p>According to the retailer, the new COMFY plans to implement the chain\u2019s traditional concept of a fast track online order pickup zone. Thanks to the organization of business processes, buyers will receive their orders in an average of two minutes.<\/p>\n<p>The location of the White Lines SEC meets all of the company\u2019s requirements: high traffic, a prime location, convenience for customers, and proximity to the metro. Most importantly, the COMFY store is opening on the first floor of the SEC, making it accessible to our customers with limited mobility.<\/p>\n<p>The COMFY chain currently has a total of 112 stores. Four new stores are planned to open by the end of the year. COMFY plans to open a new store in the White Lines SEC in 2026.<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; A new COMFY home appliances and electronics store with an area of almost 1,000 sq.\u00a0m will open its doors on the first floor of the White Lines SEC. Its&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5799,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAownIvDDA:productID":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/utgcompany.com\/en\/wp-json\/wp\/v2\/posts\/5798"}],"collection":[{"href":"https:\/\/utgcompany.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/utgcompany.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/utgcompany.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/utgcompany.com\/en\/wp-json\/wp\/v2\/comments?post=5798"}],"version-history":[{"count":3,"href":"https:\/\/utgcompany.com\/en\/wp-json\/wp\/v2\/posts\/5798\/revisions"}],"predecessor-version":[{"id":5802,"href":"https:\/\/utgcompany.com\/en\/wp-json\/wp\/v2\/posts\/5798\/revisions\/5802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/utgcompany.com\/en\/wp-json\/wp\/v2\/media\/5799"}],"wp:attachment":[{"href":"https:\/\/utgcompany.com\/en\/wp-json\/wp\/v2\/media?parent=5798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/utgcompany.com\/en\/wp-json\/wp\/v2\/categories?post=5798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/utgcompany.com\/en\/wp-json\/wp\/v2\/tags?post=5798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}