AT THE STAGE OF «CONCEPT DEVELOPMENT»
- Optimization of marketing tools for the most effective object`s commercialization and its value increase (lease out/sale)
- Large-scale audience notification on the relevant issues relating to an object
AT THE STAGE OF «DESIGN»
- Audience information on the architectural firm operation: object`s concept, design nuances, zoning, geodesy etc.
- Project`s promotion at the exhibitions, forums, specialized events
- Publication of analytical materials related to market trends: demand-supply, consumers preferences analysis, object`s relevance
AT THE STAGE OF «CONSTRUCTION»
- Branding of an object under construction
- Information about an object`s construction stages. Interview with representatives of real estate development companies
- PR strategy development of a retail object
- Overall information about project participants
AT THE STAGE OF «PROJECT KICK_OFF»
- Information about object`s occupancy rate, project scope, unique project participants etc.
- Opening advertising, motivating various events, campaigns etc.
AT THE STAGE OF «OPENING»
- Elaboration of an opening plan and its agreement with all contractors, services, mass media, public authorities and others
- Opening promotion, invitation of pop-stars and actors, external advertising campaign
- Agreement, control over preparation and implementation of plan of actions of each tenant at the opening day.
- Marketing audit and PR of existing objects
- Recommendations, elaboration of the list of events, aimed at the increase of tenants` retail turnover
- PR- activity management of a shopping entertainment mall
- Project promotion success
- Branding of a shopping mall as a unique place, handling requests of mass media