Marketing and PR

Benefits of UTG:

AT THE STAGE OF CONCEPT DEVELOPMENT

  • Optimization of marketing tools for the most effective object`s commercialization and its value increase (lease out/sale)
  • Large-scale audience notification on the relevant issues relating to an object

AT THE STAGE OF DESIGN

  • Audience information on the architectural firm operation: object`s concept, design nuances, zoning, geodesy etc.
  • Project`s promotion at the exhibitions, forums, specialized events
  • Publication of analytical materials related to market trends: demand-supply, consumers preferences analysis, object`s relevance

AT THE STAGE OF CONSTRUCTION

  • Branding of an object under construction
  • Information about an object`s construction stages. Interview with representatives of real estate development companies
  • PR strategy development of a retail object
  • Overall information about project participants

AT THE STAGE OF PROJECT KICK_OFF

  • Information about object`s occupancy rate, project scope, unique project participants etc.
  • Opening advertising, motivating various events, campaigns etc.

AT THE STAGE OF OPENING

  • Elaboration of an opening plan and its agreement with all contractors, services, mass media, public authorities and others
  • Opening promotion, invitation of pop-stars and actors, external advertising campaign
  • Agreement, control over preparation and implementation of plan of actions of each tenant at the opening day.

MANAGEMENT STAGE

  • Marketing audit and PR of existing objects
  • Recommendations, elaboration of the list of events, aimed at the increase of tenants` retail turnover
  • PR- activity management of a shopping entertainment mall
  • Project promotion success
  • Branding of a shopping mall as a unique place, handling requests of mass media